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AI-Powered Search Optimization for Enhanced Customer Experience


FactFinder, a leader in eCommerce solutions, sought to develop AI-powered tools to improve search result accuracy and relevancy for its end-users. The goal was to leverage language models to optimize search content parsing and extraction from multiple formats, including JSON, HTML, PDF, image, and video. This project aimed to enhance user experience across major retailers such as Spar, DOUGLAS, OBI, Sthil, InterSport, and Boots.

AI-Powered Search Optimization for Enhanced Customer Experience

Company

FactFinder

Country

Germany/Sweden

Service

MVP
AI/ML

Time

Since 2023

Enhanced Customer Experience

Why the Client Needed co.brick Services:

FactFinder required a skilled development and consultation team to create a custom tool capable of accurately categorizing and displaying search results based on content metadata. They needed expert advice on API integrations for both FactFinder NG and OpenAI while ensuring a smooth and reliable development process. The client turned to co.brick for its proven expertise in DevOps, machine learning, and large-scale software integration projects.

Industry

eCommerce: Medium and large size companies

Team Roles

DevOps EngineerPython DevelopersSoftware Architect

Team Size

4

Challenges Faced by FactFinder

Parsing was crucial, but handling the wide variety of content formats presented a significant challenge.
01

Handling Diverse Content Formats


FactFinder needed to process content from various sources such as JSON, HTML, PDFs, images, and videos.

02

Ensuring Accurate Search Results


The primary goal was to improve the accuracy of search results by categorizing content based on metadata such as language, category, title, and description.

03

Managing Scalability and Extensibility


Ensuring the tool could be scaled for use by multiple clients required careful planning to maintain flexibility in the crawler’s design, while also making sure the system remained robust under different content environments.

Results & Benefits

The tools were designed for medium to large eCommerce businesses looking to improve their customers’ search experiences. FactFinder’s key clients include well-known brands like Spar, DOUGLAS, and Boots, who seek efficient, AI-driven solutions for accurate content categorization and search result optimization.

Results & Benefits

Delivered On Time

The project was completed within the three-month timeline

Improved User Experience

The enhanced search result accuracy helps users find relevant content faster, contributing to higher customer satisfaction.

Scalable Solution

The modular design allows FactFinder to apply this solution across different eCommerce platforms, improving efficiency and reducing time-to-market for future integrations.

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