In today’s rapidly evolving tech landscape, the allure of Artificial Intelligence (AI) is unmistakable. Buzzwords fly left and right, with ‘machine learning,’ ‘deep learning,’ and ‘neural networks’ often finding their way into boardroom discussions and product ideation sessions. As a pioneer in AI software development, co.brick has been at the forefront of crafting custom AI solutions for clients for over two years. We’ve also diligently developed our AI tools to push the machine learning envelope further.

However, in our journey, we’ve noticed a trend — while AI is en vogue, it isn’t a silver bullet solution for every software challenge. Sometimes, the traditional methods suffice and applications might be more efficient and effective without it. The decision to harness the power of AI should not be driven by its trendiness but by its own intelligence, genuine applicability and potential to add value.

But how do businesses decide when to leverage AI and other learning and when they need to opt for classic programming? This is a critical decision, especially for CTOs, CEOs, and Product Owners, who must balance innovation with practicality, all while ensuring optimum resource allocation.

In this post, we aim to shed light on this very dilemma. Drawing from our extensive experience in machine learning, and industry insights, we’ve developed an ‘AI Decision Matrix’ model to determine when integrating AI into your software project makes strategic sense — and when it might be an overkill.

When to Use AI

The promise of AI is profound; it offers capabilities future outcomes that classic programming alone cannot achieve. As we’ve navigated the complexities of AI software development at co.brick, we’ve identified several scenarios where AI adds value and can redefine outcomes. Here’s when you should seriously consider integrating AI into your software projects:

Complex Pattern Recognition

Traditional algorithms follow pre-defined rules, and this type of rigidity limits their ability in many scenarios. AI shines when the patterns are intricate and not easily discernible. For instance, consider facial recognition. While a classic algorithm model might struggle to recognize faces across varying light conditions or at different side angles, AI-driven models can achieve this with remarkable accuracy.

Data-driven Predictions

In the era of big data and artificial well, businesses are flooded with vast volumes of information. Manually discerning patterns in such expansive data sets is nearly impossible. AI, or machine learning, however, can sift through these data troves to make informed predictions in real life. Whether forecasting stock prices or crafting personalized product recommendations, AI can transform raw data into actionable insights.


The business environment is in a state of perpetual flux. Systems that can learn, evolve, and adapt are invaluable. AI solutions can be trained to learn from new data, making them inherently adaptable. This is especially crucial in areas like fraud detection, where patterns of deception are constantly changing.

Natural Language Processing (NLP) 

Human language is nuanced and laden with context. Decoding it requires a deep understanding that classic algorithms often need to manually improve. With its capabilities in NLP, AI can power chatbots that feel human-like, translate languages with precision without it, and even analyze sentiment in customer feedback to derive actionable business insights.

Optimization Problems

Some problems, for example like delivery route optimization, make what could be more complex tasks computationally intensive. While traditional algorithms can offer solutions, AI can often find more efficient paths, saving businesses time and resources.

As businesses explore the vast landscape of different side of AI, it’s essential to recognize that AI’s strength lies in its ability to process vast amounts of data, recognize intricate patterns, and learn from our life experiences. At co.brick, we’ve seen firsthand the transformative potential of this type of AI when applied in the proper context.


When to Stick with Classic Programming


While the capabilities of AI and machine than are undeniably powerful insights transformative, it’s imperative to recognize that it isn’t the panacea for all software challenges. In numerous scenarios, the traditional approaches of classic programming remain superior to machine than. As co.brick has delved deep into AI, we’ve also been firm advocates of knowing when to employ time-tested, traditional programming methods. Here’s when they might be your best bet:


Clear Rules and Logic

When your software tasks have well-defined rules and pathways, using classic programming can be more effective and straightforward. For instance, consider business logic implementations or validation checks. These tasks operate based on explicit if-then-else constructs, making traditional programming the ideal the language of choice.

Performance Concerns

As groundbreaking as AI models can be, they have a computational cost. Deep learning based models, in particular, can be resource-intensive, often requiring specialized computer hardware. For projects and applications where speed and efficiency of computer part are paramount and the advantages of AI aren’t critical, classic methods might be more appropriate.

Lack of Sufficient Data

One of the cornerstones of effective AI, especially machine learning, is the availability of rich, diverse input data. With it, models can be effective and even counterproductive. In sparse input data and output data or sets, classic programming can provide predictable, reliable outcomes.

Transparency and Interpretability 

For all its prowess, AI often operates as a ‘black box.’ In contrast to traditional computer programming, it might deliver results, but understanding the ‘how’ and ‘why’ behind those results can be challenging. In domains where every decision or algorithm must be clear and justifiable — for debugging, user trust, analytics or business insights — classic programming offers unmatched transparency.

Regulatory and Compliance Constraints

We live in a world bound by regulations, and many industries mandate complete accountability for every software decision. In such contexts, where every program decision making every program action must be traceable to a defined program logic, classic programming solutions are often not just preferred but necessary.


It’s essential to strike a balance. We often remind our clients and partners that while the allure of AI is robust and classic, programming in code is a manual process that has stood the test of time for a reason. It offers clarity, predictability, and, in many situations, unmatched efficiency.


Middle Ground – Hybrid Approaches


The dichotomy between AI and classic programming is only sometimes clear-cut. As the software development traditional programming landscape evolves, there’s a growing recognition of the synergies that can be achieved in traditional programming and by blending the strengths of both worlds. Here’s how these hybrid strategies can be employed:

AI for Prediction, Classic Programming for Decision Logic

One of the most compelling use cases for hybrid approaches is in systems where AI’s predictive capabilities can be harnessed to detect potential issues or opportunities. Still, the final decisions are rooted in hard-coded rules. Consider for example the realm of financial transactions. AI can scan vast volumes of transaction data to flag potentially fraudulent activities based on intricate patterns and historical data. However programming is a manual call, the final decision to classify a transaction as fraudulent might be found on well-defined, hard-coded rules ensuring regulatory compliance and minimizing false positives.

Handling Uncertain AI Predictions 

For all its sophistication, AI can sometimes be uncertain in its predictions, especially when faced with input data markedly different from its own training data sets. In such scenarios, a hybrid approach can prove invaluable. If an AI model’s confidence score falls below a certain threshold, the system can revert to manual intervention or predefined algorithms to handle these edge cases. This ensures that while AI aids in processing the input data and prediction, the system doesn’t solely rely on it, especially in scenarios where stakes are high.


The beauty of the hybrid approach lies in its flexibility. It allows businesses to harness the best of both AI algorithms and classic programming, offering solutions and analytics that are both cutting-edge and reliable. Our experiences have consistently reinforced the belief that while AI is a powerful tool, it’s in combination with classic methodologies that its true potential is often realized.


Things to Consider Before Implementing AI

Venturing into the realm of AI is an exciting prospect for any business. The promise of more innovative solutions, predictive power, and automation is undeniable. However, as with any technology, it’s vital to tread with informed caution. At co.brick, while we champion the transformative potential of AI, we’re also acutely aware of the intricacies and challenges it presents. Before diving headfirst into AI-driven solutions, businesses must weigh a few critical considerations:


The monetary implications of AI aren’t limited to just the initial development. Training AI models, particularly sophisticated ones like deep learning neural networks are, can be computationally intensive. This often necessitates specialized hardware and potentially costly cloud resources. Beyond the tangible costs, there’s also the investment in expertise – ensuring your team has or acquires the necessary skills to design, train, and implement AI solutions.


Unlike static code or classic programming solutions that may run reliably with minimal changes for years, AI models can require ongoing attention. As new data becomes available or the world around the model changes, it may be necessary to retrain or fine-tune the model to maintain its accuracy and relevance. This iterative process can entail additional costs and time, and businesses must be prepared for this continuous cycle of machine learning using and updating.

Bias and Fairness: 

One of the most pressing ethical considerations in the AI landscape is the issue of bias. Models learn from data, and if the data they’re trained on reflects societal preferences or is not representative, AI can perpetuate or even exacerbate these biases. It’s paramount for businesses to ensure that their AI models are rigorously tested for fairness and that they don’t inadvertently introduce or perpetuate discrimination. Achieving this requires a combination of careful data curation, model analysis, and, often, domain expertise.


In Summary 

The power of AI in software development is transformative, but it’s only sometimes the universal answer. From costs and maintenance to ethical considerations, deciding between AI, classic programming, or a hybrid approach requires careful thought. If you are still determining the right path for your project, don’t navigate these complex decisions alone. At co.brick, our AI experts guide and assist. Contact us to ensure your software journey harnesses the best of what technology offers.

Anna Nikiel

Anna Nikiel

Anna Nikiel

Business Development Manager at co.brick. with an excelent background in marketing and sales ares. I believe that the correct definition of requirements and confronting them with market trends enables companies to succeed 📈 I have worked with many technology start-ups, so based on my experience - I suggest how to do it. I value working with clients taking care of existing clients (service delivery; customer success; business-wise collaboration with clients) 💖